PT 59 Sec2 #8

Hello, Dave!

I understand that this is a simple correlation-causal flaw question, but I was just wondering what is wrong with answer choice (E). Maybe I am overthinking but it seems like (E) makes sense, too. The author's logic goes: ice cream decrease-cheddar cheese increase, so people choose cheddar over ice cream for calcium. Isn't she/he saying that the amount of people decrease(ice cream) goes to the amount of people increase(cheddar)? Is it because of 'never' that makes this answer choice off?
Thanks in advance!